Chat with us, powered by LiveChat Assignment 2: SWOT Analysis and Strategic Scorecard | Gen Paper
+1(978)310-4246 credencewriters@gmail.com
  

Assignment 2: SWOT
Analysis and Strategic Scorecard
One of the most common
business tools during organizational assessment is the strengths, weaknesses,
opportunities and threats (SWOT) model. Another is developing a balanced
scorecard based on a prescribed or planned set of performance objectives that
will be measured and evaluated regularly. In this assignment, you will learn
about both and how to apply them in business.
Integrate the research
and analysis from the previous three assignments and produce a SWOT analysis
and a strategic scorecard for your business unit.
Part 1—SWOT Analysis (2
pages)
Your SWOT analysis should summarize the opportunities and threats from the
external environmental scan with the strengths and weaknesses from your organizational
assessment or internal environmental scan.
Your output should
include a matrix depicting strengths or weaknesses on the horizontal axis and
opportunities or threats on the vertical axis. This matrix will reveal a set of
strategy forces that can be used to assess the current strategy and identify
important potential changes to the strategic direction of the company.
In creating your SWOT
analysis, look for natural pairings of internal and external factors that match
internal resources and capabilities to the external environment. Internal
strengths and external opportunities depicted in the upper left quadrant on
your matrix might form complementary pairs that suggest necessary strategic
focus for the business unit to pursue opportunities that fit its competitive
strengths. Conversely, internal weaknesses and external threats shown in the
lower right quadrant of the matrix may combine to illustrate the need for a
defensive strategy to avoid becoming highly susceptible to competitive threats.
Your matrix should not
simply be a collection of four lists compiled together in a matrix. Your
analysis should combine factors and explain why specific strengths complement
specific opportunities, and selected weaknesses are amplified by external
threats. In addition to your matrix, provide a brief narrative that summarizes
the main findings in your analysis and the implications for the current and
projected strategy.
Part 2—Balanced
Scorecard/KPIs (4 pages)
Use the balanced scorecard or another similar tool to recommend indicators and
measurements that will tell you if the company is successful or unsuccessful in
progressing toward your vision through execution of strategy.
A balanced scorecard
presents organizational performance on four primary groups of measures:
FinancialCustomer (external stakeholder)Learning and GrowthInternal Process
You should develop a
strategy scorecard that ties the performance of your business unit in these
areas to its overall business strategy. The challenge you face is selecting 2–3
measures in each of the four areas that give a measurable and reliable
indication of the business unit performance in the key activities that promote
strategic fit, customer value, and sustained competitive advantage.
Write a 6-page report in
Word format. Apply APA standards to citation of sources. Use the following file
naming convention: LastnameFirstInitial_M6_A2.doc.

By Wednesday, October
9, 2013, deliver your assignment to the M6: Assignment 2 Dropbox.

Assignment Component

Proficiency

Maximum Points

Identify SWOT in a
matrix.

All appropriate and
obvious strengths, weaknesses, opportunities, and threats are clearly
identified and organized in an appropriate matrix.

18

Explain why specific
strengths complement specific opportunities, and selected weaknesses are
amplified by external threats.

Explanation of why
specific strengths complement specific opportunities is clear, appropriate,
and grounded in reasoning.
Explanation of why
certain weaknesses are amplified by external threats is clear, appropriate,
and grounded in reasoning.

18

Summarize main finding
in analysis and implications for the current and projected strategy.

Main findings are
clearly summarized. Implications for the current and projected strategy are
accurately identified and concisely explained.

18

Using scorecard,
recommend measurements, and indicators of business unit performance in key
activities to promote strategic fit, customer value, and sustained
competitive advantage.

Recommended
measurements and indicators are clear and detailed. How they promote
strategic fit, customer value, and sustained competitive advantage is clear
and accurate.

18

Write using ethical
scholarship and proper grammar and mechanics.

Writing is clear,
concise, and in an organized manner; demonstrates ethical scholarship in
accurate representation and attribution of sources; and displays accurate
spelling, grammar, and punctuation.

8

Total:

80

error: Content is protected !!