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Question 1
1.

Which of the
following is NOT descriptive of the “threat of new entrants?”
Answer

Depending
on the presence of entry barriers

Having
a desire to gain market share

Depending
on the reaction of existing competitors

Not
impacting industry attractiveness

4 points
Question 2
1.

What are the key
environmental trends that are judged to have a medium to high probability of
occurrence and a medium to high probability of impact on the corporation?
Answer

External
strategic factors

Scenarios

Industry
forces

Strategic
issues

4 points
Question 3
1.

Which of the
following statements is TRUE concerning a corporate reputation?
Answer

It
is a widely held perception of a company by the general public.

A
good corporate reputation can be a strategic resource.

There
is a positive relationship between corporate reputation and financial
performance.

All
of the above

4 points
Question 4
1.

Which of the
following terms describes an industry dominated by a few large firms, all of
which struggle with product differentiation?
Answer

Multidomestic

Consolidated

Global

Indigenous

4 points
Question 5
1.

When the value chains
of two separate products or services share activities, such as the same
marketing channels, in order to reduce costs, this is an example of:
Answer

economies
of scope.

economies
of scale.

economies
of integration.

economies
of learning.

4 points
Question 6
1.

What is the
particular combination of product, place, promotion, and price?
Answer

Marketing
position

Product
life cycle

Market
segmentation

Marketing
mix

4 points
Question 7
1.

Which of the
following terms refers to a formal program of gathering information on a
company’s competitors?
Answer

Statistical
modeling

Competitive
intelligence

Competitive
strategy

Quantitative
forecasting

4 points
Question 8
1.

Which of the
following is NOT a technological breakthrough already having a significant
impact on many industries?
Answer

Growing
health consciousness

Alternative
energy sources

Genetically
altered organisms

Smart
and mobile robots

4 points
Question 9
1.

What is trend
extrapolation?
Answer

The
process of converting intuition and hunches into reality

The
extension of present trends into the future

The
process of asking some authorities in the area to make an “informed
guess” about the future.

The
attempt to conceptualize alternative futures

4 points
Question 10
1.

Which business model
is used by IBM to make money not by selling IBM products but by selling its
expertise to improve their customers operations?
Answer

Profit
pyramid model

Advertising
model

Customer
solutions model

Efficiency
model

4 points
Question 11
1.

List and explain four current
sociocultural trends in the U.S. that are transforming North America and the
world.
Answer
30 points
Question 12
1.

In what ways may a
corporation’s structure and culture be internal strengths or weaknesses? Look
at your organization, and analyze its structural and cultural strengths and
weaknesses. How can the weaknesses be improved?
Answer

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