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Assignment 1The overall course assignment is a
complete Company Analysis and Strategic Plan. Major sections of the project
will be due during weeks 1, 3, 5 with the complete project submitted in Week 6.
For this project you may select
any company- profit or non-profit, one that offers products
or services. The only requirement is that it be a publicly held
corporation easily found in business databases. Faculty approval for your
selected company must be secured before you begin and there will be
no duplicate selection of firms.
Project Company Analysis – Part 1 –
Overview, History and Current Structure – Due Week 1 Day 7
In APA format (see your APA guide
and additional tools under the Resources Navigation Link), complete an overview
of the organization, its history and its current place in the market. Be sure
to include the following:
Name of the organization and all subsidiaries or
strategic business unitsHistorical perspective on the organization.Scope of the business and current products or services
providedScope of market distribution – are they global or
regional etc.Overview of the leadership and management structure and
individualsIdentify current issues that may affect the future of
the organizationProperly cited sources and reference page
The file must include the week
number, first initial, and last name of the student. Example
Week1_MStudent.docx
The completed paper should be 5-7 pages in length.
This paper should be properly
formatted according to APA guidelines.

Grading Rubric for all
Written Assignments
(Percentage indicates
% of point value for the assignment; e.g., for a
50-point
assignment, 10% would be worth 5 of the 50 points.)

CRITERIA

A

B

C

Unsatisfactory

CONTENT
35%

The writer
demonstrates an understanding of the facts, attitudes, and perceptions of the
concepts/issues discussed in the assignment and gives a cogent analysis that
addresses the key elements/points and presents related solutions.

The writer
demonstrates a limitedunderstanding of the facts, attitudes, and
perceptions of the concepts/issues discussed in the assignment and the writer’s
analysis is limited; the paper addresses some of the key elements and
presents a few solutions.

The writer
demonstrates a very limited understanding of the facts, attitudes, and
perceptions of the concepts/issues discussed in the assignment and the analysis
is incorrect; the paper does not address the main points or presents
unrelated solutions.

The writer does not
demonstrate an understanding of the facts, attitudes, and perceptions of the
concepts/issues discussed in the assignment and does not give an analysis or
present solutions that address the key elements/points.

ORGANIZATION and FORMAT
30%

The paper is effectively organized for the
target audience and task. Format choices enhance the document.

The paper is effectively organized for the
target audience, but format choices need improvement.

The paper is not effectively organized for the
target audience, and the format choices need improvement.

The paper’s organization is difficult to
follow. The format distracts from the content, or is inappropriate for
the target audience or type of document.

STYLE
25%

The writer’s style is
clear and concise. The writer uses active voice except in situations
where he/she feels it is necessary to obscure the parties responsible for the
action or in cases where the identity of the responsible parties is unknown.

The writer’s style is
clear, but wordy. The writer uses active voice for the most part, but
the reader may find instances where passive voice is used incorrectly.
The writer’s tone needs improvement.

The writer’s style is
wordy, and the paper has many instances of awkward sentences. Passive voice
is used in too many instances and may obscure the meaning in places.
The writer’s tone may be unprofessional.

The writer’s style and
word choice make the document difficult to read.
The writer’s tone may be unprofessional.

The writer employs a
professional tone.

GRAMMAR & SPELLING

10%

The paper has been
carefully proofread and is free of grammar and spelling errors.

The paper has been
proofread, but it contains minor errors such as failure to form the
possessive correctly, comma faults (not comma splices), and spelling errors
which the software might not catch.

The paper has not been
carefully proofread. It contains 1-2 examples of major errors, such as
comma splices, run on sentences, agreement errors, and fragments. The
paper may also have a distracting number of spelling errors.

The number of grammar
and spelling errors leads the reader to believe that the writer is careless
or does not understand standard English usage.

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