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• Type: Individual
• Format: Report
• Value: 50%
• Word limit: 2500 words (variation within 10% more or less is allowed)
• Due: To be announced

Aims
This activity is a platform to sharpen and demonstrate your knowledge and
analytical skills in international business. This assessment also
provides you with opportunities to link the international business
theories with the practice.

Assignment background
One
of the important decisions that businesses need to make in its
internationalisation is to choose an appropriate entry mode to foreign markets.
Imagine you are working for a Singapore company listed on Singapore Exchange (see
below for more details) and have been asked to expand the company’s product/service
to Australia. Your task is to choose the most appropriate entry mode for your
company based on your analysis on a range of related factors.

Which company shall I choose for this
assignment?
A
list of Singapore companies will be provided to you inside the Blackboard of
this course. You may choose any one of the companies from the list to do your
assignment. The list comprises firms incorporated in Singapore and listed in Singapore
Exchange (SGX). This will give you easy accesses to the information that you
will need to complete this assignment, such as the company’s profile, annual
report, financial performance etc.

What products/services of the company
should I focus on?

Most
of the given companies have more than one segment of products/services. In this
assignment, you ONLY need to focus on one
product/service of the company.

Assignment question
What is the most appropriate market
entry mode, and why?

In
this assignment, you need to choose the most suitable entry mode for the chosen
company and MUST justify itby analysing the followings:

·
Company analysis: justify your choice of entry mode by
analysing the company’s resources and the nature of its main products/services
·
Context analysis: justify your choice of entry mode by
considering the cultural, legal, political, economic and market environments
related to the product/service in the target (Australian) market;
·
Scale analysis: why do you think your choice of the
entry mode suits the company in terms of scale, risk level, return level,
control level and integration level (level of integrating with local market)?

Format
This assessment task should be presented asa reportand should include the following
sections:
¨
Title
page (title of your report, your name, student number and word count)
¨
Introduction
(up to 200 words)
¨
Entry
mode and Analysis ( what is the most suitable entry mode and why – you can make
your own sub-headings in this section)
¨
Conclusion
(up to 200 words)
¨ Reference List (is excluded from word
counts)

Other requirements
l A minimum offive(5)academic journal articles must be used in your report.
l
The
assignment must be well-structured and well-presented.
l The clarity of expressions together
with the appropriate use of grammar, spelling and punctuations are important to
maintain.
l Any use of comments, information, data
or quotations from any sources (books, journals, newspapers, web etc.) must be
cited using Harvard referencing
style.
l The 12 point font in Times New Roman
should be used throughout. Appropriate spacing (1.5 lines) and margins on all
sides (at least 2 cm) need to be maintained.
l Number each page.

Guidelines
1.
The
core of this assignment is to assess your level of mastery of the subject
matters and your analytical skills in relation to market entry modes. Being
descriptive is NOT appropriate for this assignment.
2.
Keep
the Introduction and Conclusion short (maximum 200 words each) and focus on the
entry mode analysis.

Assessment Criteria
·
Level of mastery of the subject matters
·
Quality of analysis and justification
·
Academic writing clarity, logic and skills
·
Quality, relevance and sufficiency of references
·
Format
·
Presentation

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