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Assignment 3:Legal and Ethical Considerations in
Marketing, Product Safety, and Intellectual Property
Due Week 10 and worth 300 points
Review the PharmaCARE/CompCARE scenario in Assignment 2 to
complete this assignment.
Write a ten to twelve (10-12) page paper in which you:
three to five (3-5) ethical issues relating to marketing and advertising,
intellectual property, and regulation of product safety.Argue
for or against Direct-to-Consumer (DTC) marketing by drug companies.Determine
who regulates compounding pharmacies under the current regulatory scheme,
what the Food and Drug Administration (FDA) could / should have done in
this scenario, and whether the FDA should be granted more power over
compounding pharmacies.Decide
whether PharmaCARE’s use of Colberian intellectual property would be
ethical in accordance with:
o Utilitarianism
o Deontology
o Virtue
o Ethics
of care
o Your
own moral / ethical compass

Analyze the way PharmaCARE uses U.S. law to
protect its own intellectual property while co-opting intellectual property in

Suggest at least three (3) ways the company
could compensate the people and nation of Colberia for the use of its
intellectual property and the damage to its environment.

Compare PharmaCARE’s actions with those of at
least one (1) real-world company whose creativity in skirting legal
technicalities led to ethical lapses and financial loss.

Determine the success PharmaCARE and WellCo
shareholders would have in suits against the companies.

Determine whether or not PharmaCARE lives up to
its brand. Support the response.

Recommend at least three (3) changes PharmaCARE
can make to be more ethical going forward.

Use at least three (3) quality resources in this
assignment. Note: Wikipedia is not an acceptable reference and
proprietary Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements

Be typed, double spaced, using Times New Roman
font (size 12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your professor for any
additional instructions.

Include a cover page containing the title of the
assignment, the student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in the required
assignment page length.
The specific course learning outcomes associated with this
assignment are:

Analyze and assess legal and ethical restraints
on marketing and advertising, relative to both consumers and organizations.

Analyze and evaluate laws and regulations
relative to product safety and liability.

Explore copyright laws and intellectual property
rights and assess how well they balance competing interests.

Use technology and information resources to
research issues in law, ethics, and corporate governance.

Write clearly and concisely about law, ethics,

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