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You will write an 8-page minimum Feasibility Analysis for a
business that you would like to study or consider creating. The goal is to
understand if there is a market for the product or service before additional
resources are expended. Assuming a market niche is found, this analysis will be
foundational to building the business plan. You should have a minimum of 10
outside sources and the paper should be written in APA format. For more
information, read Scarborough: ch. 4, which outlines each category that should
be addressed.Feasibility Analysis
Instructions
Purpose
The feasibility analysis helps the
entrepreneur determine if his/her idea can be a viable business or not. The
process can help the entrepreneur save time and money creating a business plan
if the business is not viable. If the business is viable, the entrepreneur can
proceed to the Business Plan phase with more knowledge and confidence.
Formatting
The Feasibility Analysis must be a
minimum of 8 pages, not including the cover page, business description or
reference page. It will be written in APA format and will have a minimum of 10
trusted references (i.e. scholarly journals, trade journals, government
documents, etc.) beyond the text. Be careful of various internet sites due to
their propensity for factual errors. The paper should be in 12-point Times New Roman
font, double-spaced with 1-inch margins.
Instructions
The Feasibility Analysis includes the
following:
1.
Cover page
2.
Proposed Business Description
3.
Industry and Market Feasibility Analysis
– See Scarborough: Chapter 4 for an in-depth description. Be sure to include
all of the pertinent sub-topics for your proposed business.
4.
Product or Service Feasibility Analysis
– See Scarborough: Chapter 4 for an in-depth description. Be sure to include
all of the pertinent sub-topics for your proposed business.
5.
Financial Feasibility Analysis – See Scarborough:
Chapter 4 for an in-depth description. Be sure to include all of the pertinent
sub-topics for your proposed business. This section must include accurate
estimates of revenues and costs based on appropriate research.
6.
Final Analysis – Based on the
information that has been gathered, determine if the proposed business should
proceed to the Business Planning stage.

Feasibility Analysis
Grading Rubric

Exceeds

Meets

Does
Not Meet

Little
to No Attempt

Following
Formatting instructions

8–10
points
Exceeds
expectations.
Easy
to grade.

4–7
points
Minimally
meets requirements.

1–3
points
Does
not meet all requirements.

0
points
Little
to no effort shown.

Cover
Page
and
Business Description

8–10
points
Comprehensive
and concise review.

4–7
points
Adequate
summary.
Needs
more definition.

1–3
points
Misses
major points.
No
real content.

0
points
Little
to no effort shown.

Industry
and Market Analysis

31–40
points
Complete
and thorough job.

21–30
points
Minimally
meets requirements.

1–20
points
Does
not meet requirements, or is missing sections.

0
points
Little
to no effort shown.

Product
or Service Analysis

31–40
points
Complete
and thorough job.

21–30
points
Minimally
meets requirements.

1–20
points
Does
not meet requirements, or is missing sections.

0
points
Little
to no effort shown.

Financial
Analysis

31–40
points
Complete
and thorough job.

21–30
points
Minimally
meets requirements.

1–20
points
Does
not meet requirements, or is missing sections.

0
points
Little
to no effort shown.

Final
Analysis/
Recommendation

8–10
points
Complete
and thorough job.

4–7
points
Minimally
meets requirements.

1–3
points
Does
not meet requirements, or is missing sections.

0
points
Little
to no effort shown.

** The instructor may adjust
points for work that falls between two grading categories.

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