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Company selected Dell Inc.

Identify and analyze elements of the value chain and understand
how they must interact to create value for the organization. The intent is to
review the present, or relatively recent value chain of the company selected in
the Unit 2 Value Chain Analysis Discussion. Use the Walters and Rainbird (2007)
text and at least five additional relevant respected resources to support the
value chain analysis.Ue the APA formatted MS Word document template as the
starting point for writing a 10-12 page paper (not including Title or
References pages).
Customer-focused companies benefit from analyzing their value
chain as the process allows them to understand customer expectations,
purchasing responses, product-service use, and accept that they are unlikely
themselves to posses all of the resources to service customer needs.
When conducting a value chain analysis, customers and their
characteristics are studied, and their needs and wants, identified. These
expectations form the basis for thedemand chain. Asupply
chaindesign must be
cost effective and respond to the expectations of the demand chain and the
value proposition. Together, the demand chain and supply chain process and
management comprise the value chain.
The following outline is based upon Figure 1.1 on page 19 of the
Walters and Rainbird (2007) text. This outline is also included in the APA
formatted Microsoft Word template in Doc Sharing.
I.Value Chain Analysis
A. Demand Chain Analysis
1. Identification of
customer, market, wants and needs
2. Market Opportunity
3. Identification and
Analysis of Value Drivers
B. Value Proposition
1. Value Proposition as
related to Demand Chain
2. Value Proposition as
related to Supply Chain
C. Supply Chain Analysis
1. Value Production and
2. Value Delivery
3. Value Servicing
D. Enterprise Value
1. Industry Drivers
2. Competitive Advantage
3. Customer Delight
E. Conclusion

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