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MKT200 – Principles of Marketing

Unit 5 Assignment: Integrated Marketing Presentation

© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED

Due Date: 11:59 pm EST Sunday of Unit 5
Points: 100

Overview:

The Board of Directors (BoD) at Post University has asked you to create a marketing campaign
for the university. There are 2 parts to this project:

1. Collect Data/Information:

• In order to make the best decisions and maximize their appeal to their target
audience(s), the BoD needs to collect specific demographic data/information
regarding the characteristics of their target market(s).

2. Create a slide presentation:

• Your slides will help the marketing and admissions teams at Post determine how
best to promote Post University brand and continue to grow the university.

Instructions:

Develop a professional 4 slide PowerPoint presentation based on the following:

• Slide 1 – Competitors. Approximately, how many colleges/universities are there in
the US, and how many active college students are there in the US? 20% of grade

• Slide 2 – Demographic. What is the average age of adult learners? 20% of grade
• Slide 3 – What are the most likely and best channels to attract them (social

media, email, TV, billboards, newspaper, etc.)? 20% of grade
• Slide 4 – Persuasive summary. This is intended to convince the BoD to accept

your campaign. 20% of grade
• Full-screen images – Each slide should have an image that fills the page edge-to-

edge and captures the theme/content. Please limit the superimposed text to no
more than eight (8) words per slide. 10% of grade

• Include a full set of supporting notes in the Notes section of each slide. This is
where you will support your thoughts and ideas by using specific statistics, data,
and supporting information of the source of your data. 10% of grade

• Professional grammar is expected.

© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED

Be sure to read the criteria below by which your work will be evaluated before
you write and again after you write.

Evaluation Rubric for Unit 5 Assignment

CRITERIA Need
Improvement

Average Very Good Excellent

0-8 Points 9-11 Points 12-13 Points 14-15 Points
Slide 1 Slide 1 is not

present or is
poorly
presented.

Slide 1 is
present but is
missing key
details.

Slide 1 is
present but
missing minor
details.

Slide 1 is
clearly defined
and presented,
including all
details.

Slide 2 Slide 2 is not
present or is
poorly
presented.

Slide 2 is
present but is
missing key
details.

Slide 2 is
present but
missing minor
details.

Slide 2 is
clearly defined
and presented,
including all
details.

Slide 3 Slide 3 is not
present or is
poorly
presented.

Slide 3 is
present but is
missing key
details.

Slide 3 is
present but
missing minor
details.

Slide 2 is
clearly defined
and presented,
including all
details.

Slide 4-
Persuasive
Summary

Persuasive
summary not
presented or
poorly
presented.

Persuasive
summary is
present, but
missing key
details.

Persuasive
summary is
present, but
missing minor
details.

Persuasive
summary is
presented
following a
logical path.
Including all
details.

Images There are no
images
presented.

Images are
presented on
some slides.

N/A Fullscreen
images are
included on
each slide.

Grammar Presentation is
appropriate for
college-level
work.

Presentation
exhibits some
evidence of
college-level
grammatical
elements and
APA citation
methods.

Presentation
exhibits good
use of
grammatical
elements and
APA citation
methods.

Presentation
exhibits skilled
use of
grammatical
elements. The
content
displays skilled
use of APA
citation
methods.

0-5 Points 6-7 Points 8-8 Points 9-10 Points

© 2021 Post University, Waterbury, CT
ALL RIGHTS RESERVED

CRITERIA Need
Improvement

Average Very Good Excellent

Notes The Notes
sections are
scarce/empty.

There are
some Notes
included but
they are
incomplete with
little supporting
evidence.

The Notes
sections
contain some
supporting
notes.

The Notes
section is
complete with
robust and
meaningful
supporting
notes.

  • Overview:
  • Instructions:
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