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July 4, 2022

COM3714

Assignment:

Choose and develop the appropriate media to create your communication element.

You can choose your own client and your own target audience.

Stick to your client’s branding.

Make sure your audience uses the media chosen.

Learn from what professionals have created using same medium.

3) Emulate best work

Create the first draft of your written or visual communication.

Read articles, watch videos about the challenges store owners and operators face this holiday season.

Select the information that best fits the medium you want to use.

4) Write or produce

1) Research the subject

2) Analyze information

How to approach the assignment

3

How do you create an assignment?

See Resources module for how-to articles with examples, plus free apps for computer

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Written: blog post, memo, open letter, press release, speech

Graphical: Infographic, printed
or digital ad, poster

Audio: interview, podcast or
audio PSA

Video: Online, interview, PSA
or vlog

Write in Word, free from FIU at http://freeoffice.fiu.edu/

Canva, Piktochart, templates and other free apps; see links, articles

Anchor and other phone apps; see links and articles for choices

Spark and other apps for devices and computers; see, links articles

What might the assignment look like?

Meme of no more than 100 words to locals with a funny spin on promoting your July 4th special for your client

Blog post of 500-700 words or podcast or vlog of 2-3 minutes on best ways to spend July 4th this year.

Social media campaign with six written and six visual elements promoting July 4th for a client.

Advertisement, print or digital format, for your client and its new COVID-safe July 4th special.

5

How (EVERY) assignment
works

6

step 1

Think about your area of study:

Public Relations

Advertising

Applied Communications

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Which media fit your interests?

Blog post

Infographic

Interview audio or video

Online video

Podcast

Press release

Printed or digital ad

PSA poster, radio spot or video

Social media

Speech

Vlog

E-Newsletter

GIF

step 2: Select one of these media

Written

Blog post

Infographic

Memo

Press release

Social media

Speech

E-Newsletter

Multimedia

Infographic

Online video

Podcast

Printed or digital ad

PSA poster, radio spot or video

Social media

Vlog

GIF

E-Newsletter

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step 3: Select by area of study

Applied Communications

Blog post

Infographic

Interview audio or video

Memo

Online video

Open letter

Podcast

Speech

Vlog

GIF

Advertising

Infographic

Online video

Printed or digital ad

PSA poster, radio spot or video

Social media

GIF

Public Relations

Blog post

Infographic

Open letter

Press release

Social media

Speech

E-Newsletter

9

Expectations

You’re not expected to be a proficient graphic artist, writer, announcer, videographer or communicator. That ability will come later. This course teaches you the fundamentals of written and visual communication so that you can perfect your skills and knowledge in your next classes.

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Assignment parameters

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Blog post (500-700 words)

Infographic (6 written & 6 visual elements)

Interview audio or video (3-5 minutes)

Memo (400-word limit)

Online video (2-3 minutes)

Open letter (400-word limit)

Podcast (3-5 minutes, solo or interview)

Press release (400-word limit)

Assignment parameters (continued)

12

Print ad (any size or medium – print, outdoor, etc.)

Digital ad (Select social medium – Facebook, Instagram, YouTube, etc.)

PSA poster, radio spot or video (poster of any size, radio or video of 30 or 60 seconds)

Social media (Facebook or Twitter)

Speech (90 seconds to 2 minutes)

Vlog (2-3 minutes, solo)

Timeline

Please check Canvas for your first draft due date.

Please check Canvas for your final draft due date.

If you do a social media campaign and the file is too large, please separate files or provide links to the campaign if produced online.

Questions?

Email your professor for answers or request
an editing session.

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}
.MsftOfcThm_Accent1_Stroke {
stroke:#4A66AC;
}

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