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Conduct your own research on Hard Rock Stadium naming rights and what sponsors are paying
for this large-scale type of investment. Provide an example of a stadium naming rights
partnership.

• Why did the sponsoring company see value in naming a major sports facility?
• How do they activate/plan to activate the sponsorship?
• Do you believe these investments are worth it in the long run for corporations? Why or

Why not?

500-550 WORDS

USE SCHOLARLY SOURCES

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